Does Marketing Need Reform? Ladda ner (Download/Läsa online) (e-bok) PDF, ePub, Kindle

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Many marketers fear that the field’s time-worn principles are losing touch with today’s realities. “Does Marketing Need Reform?” collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing’s timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; “Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well.” The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing – serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.


Does Marketing Need Reform? (e-bok) av Jagdish


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    Ladda ner Does Marketing Need Reform? e-bok Gratis

    : SPEGEL 2







    Undertext
    Fresh Perspectives on the Future: Fresh Perspectives on the Future
    Författare

    Jagdish N Sheth (författare), Rajendra S Sisodia (författare)
    Utgiven
    28 januari 2015
    Längd
    360 sidor
    Genrer

    Fackböcker, Ekonomi Och Ledarskap
    Språk
    SVENSKA
    Format
    epub


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